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SIS 6 MARKETING PRODUCTS - Coggle Diagram
SIS 6
MARKETING PRODUCTS
NEW PRODUCT DEVELOPMENT
Rank & prioritise opportunities
Selection & testing of new products
Consider new products opportunities
Devise product composition & marketing mix
Introduce new product
SPORT PRODUCT DEFINITION
SPORTING SERVICES
SERVICE QUALITY
empathy
responsiveness
assurance
tangibles
reliability
SPORTING GOODS
GOODS QUALITY
conformity to specifications
durability
reliability
serviceability
performance
aesthetic design
features
product
warranty
FEATURES
TANGIBILITY
CONSISTENCY
PERISHABILITY
SEPARABILITY
IDEAS
PRODUCT AUGMENTATION
ACTUAL PRODUCT
AUGMENTED PRODUCT
CORE BENEFIT
PRODUCT LIFE CYCLE
MATURITY
DECLINE
GROWTH
INTRODUCTION
SPORT BRANDING
IMAGE
EQUITY
AWARENESS
LOYALTY
LICENSING
LICENSEE
LIICENSOR