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MAKEUP RETAIL - is it dying? - Coggle Diagram
MAKEUP RETAIL - is it dying?
PROS of makeup retail
try before you buy
get the right shades
not wasting money
expert advice
product demos
1-1 demos
your questions answered
masterclass events
learn
luxurious experience
retail therapy
goodie bags
free samples
relaxing
department stores
tradition
special offers
exclusives
duty free
exciting
holidays
many associate new beauty purchases with holidays
the latest products
jobs for MUAs
guaranteed pay every month
security
not all MUAs want to be/can be freelance
can open new opportunities
work your way up
managament
better brands
senior MUA
global MUA
Brand ambassador
shop exclusives
keeps retail alive
keeps the high street alive
keeps city centre alive
duty free
CONS of makeup retail
stock
items out of stock
customers cannot find what they need
turn to shopping online
popular shades out of stock
theft
violence in shops
danger to staff
nothing to sell
lack of testers
people cannot try products despite travelling specially
online shopping
makes the shops quiet
easier to compare prices against different retailers
very sales driven
is the consultant really bothered about helping you or do they just want sales?
can be a stressful job
difficult to compare prices
can be expensive
tiring
lack of parking around shops
unaccessible
disabled access not in all stores
staff
not all trained
not all are professional MUAs
not as much as in the past
companies letting staff go
covid
understaffed shops
longer waits for customers
angry customers
overworked
understaffed
can be unhygienic
untrained staff
putting makeup straight onto customers
unmanned counters
customers helping themselves to products
using products straight from the applicator/tube
spread of infections and viruses
IMPACTS/what ifs
technology
virtual makeup try on
at some makeup counters
customers could just use this feature online
meaning they won't go to shops
and retail could go down
Customers may turn to online shopping due to cons
subsequently, makeup retail could be abolished
loss of jobs
can no longer try before you buy
only digitally