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Your ad here! Unit 11 - Coggle Diagram
Your ad here! Unit 11
Viral Marketing
What is it?
technique of using preexisting social networking services and other technologie to produce brand awareness
A form of marketing that aims to draw attention to a product or brand by means of an "unusual and eye-catching campaign".
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How does it work?
Viral marketing campaigns use people as voluntary carriers to spread a message, e.g. via social media, word of mouth or mail.
Goal of viral marketing
Infection with the advertising message is intended to get people excited about the advertised products or brand and to get them to pass the advertising message on to others of their own accord, thus triggering an epidemic of enthusiasm.
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