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How to use influencers in viral marketing - Coggle Diagram
How to use influencers in viral marketing
What is viral marketing?
technique of of using socail media
creates brand awareness
pushes for spreading into world
marketing campaigns have pushes
Marketing on...
YouTube
Instagram
TikTok
Twitter
How to use influencers in viral marketing
push through influencers
important to be strategic
fans of celebrety will buy the product
influencers publicized campaign to the world
viral marketing strategies
Provide a benefit to participants
does not have to be a free giveaway
could be happiness, laughter, adavancing a cause
provide great experience
Use existing/cheap communication channels
communication should be easy and fast
use socail media
do not reinvent the wheel
Do not restrict access
barrier to entry should be low
do not require to pay for a download or to get member
Involve visual aesthetics
looks better for customer
worth the investment
Have a clear message
viewer should know fastly what it is about
visual: make sure message is front and center --> can not be missed
use influencers to push campaign
good access to target group
custumer sees someone using the product and thinks it is goog