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Why is La Finca looking to relocate to the US market - Coggle Diagram
Why is La Finca looking to relocate to the US market
Because costs and obstacles are increasing
Because coffee fixed costs and logistics are increasing
Because lease and rent costs are increasing
Because insurance costs are increasing
Because coffee shop variable costs are increasing
Because coffee supply costs are increasing
Because labor costs are increasing
Because revenues are declining or flat
Because promotion and marketing expansion is needed
Because Chilean customers have coffee readily available
Because Chilean customers look at coffee like we look at corn.
Because placement and growth isn't right
Because Chileans know about the market Channels but can't access it
Because Chileans don't know about the channels
Because price is not right for current customers
Because price point aligns with US market over Chilean market
Because price point is too high relative to Chilean substitutes
Because product variety isn't right
Because Chileans want new product
Because Chilean want product refinement