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TOY ABOUT SAVING UP - Coggle Diagram
TOY ABOUT SAVING UP
STP
Segmenting
Geography
Cities, Indonesia
Psychographic
Wants entertainment
Wants to learn
Behavioral
Gets education
Gets a fun experience
Demography
Male & female
SES B-C
6-12 years old
Targeting
Focuses on younger audience
Lives in a city
Wanting to learn
Positioning
Well-manufactured toys
Mini banks
Mobile apps
Reference
Coin sorting machine
Mini ATM Machine
Concept
Idea
Small coin saving machine
Mini bank
Way of spending money
Coin sorting machine
Rewards from saving up