Logo Design
Colour Principles
Design type
Geometry
The type of shaping a logo could have, from more basic primitive shapes, to more complex shapes with higher vertices count.
Types of geometry
Lines
Vector shapes
Primitive shapes
Advanced shapes
Symmetrical shapes
A combination of shapes can help to create a new vector shape, most commonly combination shapes are made up off multiple primitive shapes.
Shape dimensions
2-Dimensional
3-Dimensional
Flat logo design
two dimensional shapes can be made to look three dimensional via perspectives on a two dimensional flat plane.
Although the logo may be designed in a three dimensional software, it would still be design for a flat plane logo.
3D logos are a more stylistic and practical approach for quicker and more simpler design methods, this still however can be taken to the more advanced end.
Surface textures, Detail, UV mapping, Tris/Vectors and Shading
Lines, shapes, pattern and colours
Solid Geometry is about three dimensional objects like cubes, prisms, cylinders and spheres.
Plane Geometry is about flat shapes like lines, circles and triangles.
Polyhedra are shapes that must have flat faces.
Non-Polyhedra are when any surface of a shape is not flat.
Wordmark
Pictorial mark
Emblem
Mascot
Combination
Letterforms
Abstractmark
Newer Logos tend to have two sets of colours with very high saturations, this creates a clashes of vibrancy and forces our eyes to be more aware of the logo, therefore giving the brand more recognition.
Design Needs
Needs to be easily identifiable at a glance.
An effective logo should be memorable.
A logo should be able to withstand the effects of trend over-time and should be designed to be timeless.
Versatile in all design aspects.
Appropriate.
Simple, yet eye catching.
Certain colours are used to trigger different types of emotional responses, so must logos are design with the effect of colours in mind, so logo designs will use this to their advantage.
Red is Bold and demanding, it's vibrancy keys into excitement and youthfulness.
Purple inspires creativity and comes across as imaginative and wise.
Blue is trust and represents a core value of strength and dependability.
Green symbolises a more peaceful and healthy, inspiring growth.
Yellow represents warmth and comfort and symbolises optimistic thoughts and clarity.
Orange comes across as friendly and enduring, but holds a confident and cheerful balance to it.
Monochrome tends to be more neutral and calm and incases balance.
Emblems can be considered one of the oldest form of a logo as they date back to a time where they were used to represent family crests, seals, stamps, prestigious school logos, or government agencies.
They tend to have a more distinct timely look to them as well as the fact they have more detail than common newer logos, this might be case of the fact they were more hand drawn.
Tend to be stripped down to show visibly what that company represents through their company name and is a more symbolistic type of logo.
This logo design method tends to be more capable at connecting with their consumer as it helps with allowing the consumer to associate with the company more.
Considered one of the more basic a simpler design methods for a company, the logo is entirely made-up of the company name just in a stylistic manner, sometimes the design chosen for the wordmark is made to display what type of company they are.
Letteramark was designed as a way to reduce the amount of design needed for a long company name, it also helps to keep the logo short and simple
The logo tends to be made up from the initials of all the words used in the company name, this then becomes a simplified abbreviation for the logo.
Abstract logo design is made up of simply just form, no lettering nor real basis.
The goal of an abstract logo is to be creatively free as a company design and it’s a visual representation of a feeling what the brand evokes.
A mascot logo is a drawing of a person or a non-human entity that received human form or human attributes.
This type of logo creates a friendly and positive feeling towards your audience, as it creates a closer connection with the audience through the potential of character interaction through commercials or brand advertising.
Is a mixture of the multitude of different logo design methods, when designing a logo it comes down to the core principles of what the company is and what it represents and how that can be displayed to its audience.
Combing all the forms there are into many different possible finale logo design.