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MARKET, image, image, image, image, image, image, image, image - Coggle…
MARKET
Market growth rate
increase in the volumen of a sales
likely to lead to more suppliers entering the market
increase in the size of a market
Barriers to entry
Obstacles
-Number of supplies in the market
Market size
size measured by sales revenue
Geographic characteritics
focous on a particular area
Seasonal and cyclical characteristics
constrained by seasonal factors
Customer base
number of customers in a market
Demographic characteristics
characteristics of consumers: gender, religion.age.ethnicity
Competition
degree of rivaly market
