MARKET
Market size
Barriers to entry
Geographic characteritics
Market growth rate
Seasonal and cyclical characteristics
Customer base
Demographic characteristics
Competition
size measured by sales revenue
number of customers in a market
- Obstacles
degree of rivaly market
focous on a particular area
characteristics of consumers: gender, religion.age.ethnicity
increase in the volumen of a sales
likely to lead to more suppliers entering the market
increase in the size of a market
constrained by seasonal factors
-Number of supplies in the market