A - The main application of this study has been for Learning Psychologists, who have built on Watson and Rayner's research and investigated phobias in greater depth. This has led to techniques like flooding and systematic Desensitisation.
Flooding involves exposing someone to the feared stimuli, letting them experience panic, but then letting the panic reaction wear off. They learn from this experience that the stimulus is not really harmful.
Systematic desensitisation is a more careful approach, in which the patient gets used to pictures of the feared thing, then photographs, then photographs, then seeing it at a distance, then close up, before handling it.