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The student Journey Map - Coggle Diagram
The student Journey Map
awarness
mobile friendly website
review the marketing material/ videos
Mobile app
Word of mouth/ parents
social media
google Ads (SEO)
referral and alumni
open doors/ orientation at schools/forums
consideration
Why USEK?
comparison with other opportunities/unis
Find scholarships/ sports
budget calculation
Housing and transportation (access)
accredited programs
on-boarding
accessibility of info
orientation sessions
payment process
how we are transferring info to students
the journey
campus life
extracurricular activities/ students clubs/ students talents
counseling
interruption
advising/ scope of work/ performance
career orientation/proximity to industry
social life
academics/courses plan/ clear path/ Mydegree program
student representation
research
the exit
communication with last year students/ audit on their graduation process
Info about C2 programs and application process
Students feedback
students achievements
Career / internship opportunities
post-exit
engaged alumni
Reputation
Recommendation
Loyalty