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The Movie Experience - Coggle Diagram
The Movie Experience
Audiences, Culture and Taste
Movies are screened, recieved and experienced.
Previously, during the late 19th century and throughout the 20th century, film was seen as a 'fairground novelty'. The growth of technology has seen the rise of the art form and is now considered a global medium, recognised as the seventh art form.
Film is made by audiences.
However, audiences are unpredictable. Despite what companies intend their film to be, the outcome is sometimes completely the opposite. Often huge blockbusters do not achieve the success they had originally expected, whilst smaller indie films can draw an unexpected crowd.
Cinema engagement with audiences is crucial, marketing can often make or break a film, the art of putting a film 'everywhere', can be beneficial, whilst other films work best with simply an intriguing trailer or plot.
Companies imagine, address and assemble their movies.
Audiences are a collective social group.
Responses are constructed culturally and collectively.
Your own social context can affect your opinion. Eg, how you're feeling prior the film, who you're with, where you are (social expectations, eg in class/in the cinema) and your prior knowlegde of the film.
Interpretation is spoken to by the film medium, a movie can be interpreted differently between individuals, after a discussion or a highlighted aspect. there is no right or wrong, although there may be the original intent of the creator.
Movies and TV are organised by institutions, eg what they play/screen/stream, respectively.
There is a social and aesthetic
element by going to the cinema.
Taste Culture
There is a difference between a multiplex screening and an art house release, the social expectation automatically assumes that one should be knowledgeable and have a 'good taste' in order to attend an art house.
Attendance at a multiplex draws on the assumption that one is a 'mainstream' watcher (Nick Lacey) and is unlikely to have much knowledge on other kinds of films. Eg, they have 'bad taste'.
The relationship of hierarchies of 'good' or 'bad taste'. (One is not equal to the other).
Affected by one's upbringing, age, gender, race, nationality, access to streaming platforms, social media, the taste of acquaintances (friends and family), whether the piece will interest you and relatability.
Double articulation - when a film refers to itself and other known texts.