Business model

What is the relative financial performance of Refill and/or Recyclable and/or Compostable products?

Financial

Unit economics

Revenue, cost & profit

Cashflow

Operations -> Supply chain (separate issue tree)

Marketing

Fixed costs

Variable costs

Promotion: What changes are needed in advertising

Place: in-store / e-commerce / web3

Pricing models: individual purchase, B(eauty)aaS

Packaging (separate issue tree)

Product (separate issue tree)

Positioning vs to competition, different markets, segments

People (customer segments)

Beauty tech

In-store

Digital (e-commerce)

Metaverse/blockchain (web3)

How can sustainability goals be integrated with the CEO’s tech goals? AR, VR, Transparency?

What is the relative financial performance of Refill and/or Recyclable and/or Compostable products?

What are the differences in the marketing approaches needed by Refill, Recyclable, Compostable and how does that affect the business model?

Legislation / regulation (separate issue tree)