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Duolingo, Download APP - Coggle Diagram
Duolingo
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USP and key features
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Use interactive ways and start from the letters and daily vocabulary, making learners begin quickly.
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Pros
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Starts the lesson for beginners from the characters which have similar pronunciation to their native language
What is its story
It all started out as an academic project at Carnegie Mellon University, Pennsylvania between Luis and his PhD student Severin. They knew they wanted to work on something related to education and because demand for language learning is huge, they decided to settle on that. Over 1.2 billion people are currently learning a new language, and 800 million of them are studying English. Their reason is often to either get a job in the first place or a better position within their company. Unfortunately, learning languages costs money and many scholars are short of that. Luis and Severin set out to revolutionise language education by making it free. Their message was clear: they wanted their product to be accessible to everybody and to be completely free of charge. In 2011, the two designed a private beta version of their language-learning app for which people could sign up. They decided to call it Duolingo, deriving from the Latin words “duo” which means “two” and “lingua”, meaning “tongue” or “language”. https://allgoodtales.com/brand-story-hero-duolingo/#:~:text=Founding%20story,decided%20to%20settle%20on%20that.
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