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Consumer Markets and Consumer Buyer Behavior - Coggle Diagram
Consumer Markets and Consumer Buyer Behavior
Model of Consumer Behavior
Buyer's Black Box
Buyer's Characteristics
Buyer's Decision Process
Buyer Response
Purchase behavior: what the buyer buys, when, where, and how much
Brand and company relationship behavior
Buying attitudes and preferences
The Environment
Other
Technological
Social
Economic
Cultural
Marketing Stimuli
Price
Place
Product
Promotion
Characteristics Affecting Consumer Behavior
Lifestyle
A person's pattern of living as expressed in his or her activities, interests, and opinions.
Personality
The unique psychological characteristics that distinguish a person or group.
Online Social Networks
Online social communities blogs, social networking Web sites, or even virtual worlds. Where people socialize or exchange information and opinions.
Motive
A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
Opinion Leader
A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others.
Perception
The process by which people select, organize, and interpret information to form a meaningful picture of the world.
Social Class
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors
Belief
A descriptive thought that a person holds about something.
Subculture
A group of people with shared value systems based on common life experiences and situations.
Attitude
A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
Culture
The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
Types of Buying Decision Behavior
Habitual Buying Behavior
Consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences.
Variety-Seeking Buying Behavior
Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences.
Dissonance-Reducing Buying Behavior
Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands.
Complex Buying Behavior
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands.
The Buyer Decision Process
Alternative Evaluation
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
Purchase Decision
The buyer's decision about which brand to purchase.
Information Search
The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search.
Post purchase Behavior
The stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase.
Need Recognition
The first stage of the buyer decision process, in which the consumer recognizes a problem or need.
Cognitive Dissonance
Buyer discomfort caused by post purchase conflict.
The Buyer Decision Process for New Products
Adoption Process
The mental process through which an individual passes from first hearing about an innovation to final adoption.
Stages of the Adoption process
Interest
The consumer seeks information about the new product.
Evaluation
The consumer considers whether trying the new product makes sense.
Trial
The consumer tires the new product on a small scale to improve his or her estimate of its value.
Awareness
The consumer becomes aware of the new product but lacks information about it.
Adaption
The consumer decides to make full and regular use of the new product.