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Business Strategy, the brand in context. Segmentation - Coggle Diagram
Business Strategy, the brand in context. Segmentation
What is it?
Planning
Objectives
Tactics
Business strategy objectives
Brand growth
Industry leadership
Market penetration
Financial strength
The brand in context
Right audience
Product benefits
Market segmentation
Consumption
Product or service
People
Segmentation criteria
Geographic segmentation
Behavioral segmentation
Demographic segmentation
Pictographic segmentation