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Air Macau - Coggle Diagram

- - - - when the passenger chooses to purchase flights from a company or other companies, there is no need to increase the cost
      - Only after the passenger has completed the purchase, he or she will bear 10% of the refund fee
      - price fluctuations do not deter passengers as they have multiple channels through which they can book their tickets
    - - single passenger purchase
        
        the average individual passenger can enjoy a 60% discount
      - team purchase
        
        the team with more than 10 people can enjoy a 50% or low discount
      - The larger the purchase volume, the higher the success rate of price reduction through negotiation
    - - moderate
    - - Only a fraction of regular passengers
        
        apply for Taiwan compatriots' certificates for Taiwan passengers to enter the mainland of the People's Republic of China on the flight
    - - buyers unite to switch to buy tickets for other companies' flights as a threat to reduce the ticket price, making the enterprise's profit lower.
    - - about 40%
    - - large
        
        price remains high during holidays, and there will be no large discount
        
        Usually there will be 50%, 30% or even lower discounts
- - - - aircraft
        
        trunk line
        
        Boeing
        
        Airbus
        
        branch line
        
        Brazil
        
        Bombardier of Canada
        
        Fairchild of the United States
        
        The value orientation of aircraft manufacturers often affects the foreign trade and even the political stability of the country.
      - aviation materials
        
        accord to the aircraft model, and there is no choice
      - fuel
        
        national monopoly
    - - there is little difference between aircraft suppliers' brands
    - - try to choose a single brand serial aircraft model
      - the competition among suppliers is fierce
      - difference between the price and product quality is not obvious
    - - quality performance has little difference
      - difference lies in different models
      - meet FAA standards
- - - - steamer
        
        Limited scope of operation
      - bus
        
        only when the distance is very close
    - - get destination quickly
      - high quality service
      - suitable foe long distance travel
- - - - Macau's only base airline
        
        No competition in Macau
      - The only airline on both sides of the Taiwan Strait that offers "one-stop" service
        
        over 70% of Air Macau's business comes from this important market
        
        offer 72 pairs of weekly flights between Macau and Taipei and 28 pairs of flights between Macau and Kaohsiung
      - high-quality service
        
        Michelin in-flight meals, online shopping for duty-free products, in-flight WiFi, online check-in and airport self-service check-in,self-service check-in at the airport
        
        PhoenixMiles
    - - Fewer waypoints
        
        only 26 waypoints
        
        including 17 inland cities, 2 in Taiwan, 1 in Thailand, 2 Vietnam , 1 in South Korea. and 3 in Japan
      - Fewer routes
        
        only 30 routes
        
        Mainly covers mainland China, Taiwan, Southeast Asia, Northeast Asia
      - Fewer passenger planes
        
        only 22 passenger planes
      - Less staff
      - Product differentiation
        
        No significant personalized difference from other airlines
        
        Some international and domestic airlines have their own unique feature
        
        international
        
        Southwest America - low price and low cost company
        
        Virgin Airlines - high prices and high-quality service
        
        domestic
        
        Air China's security brand
        
        HNA's service brand
- - - - Very high standards
        
        aircraft
        
        special industry personnel
        
        route resource
      - huge capital investment to enter
      - government regulation
        
        numerous
        
        complex
      - sophisticated knowledge and expertise
    - - macau
        
        Currently, the only airline in Macau
        
        High market position
        
        play a vital role in the process of transporting passengers across the Taiwan Strait
      - domestic
        
        very difficult
        
        The Civil Aviation Administration has a veto over new entrants
        
        Industry management is enough to prevent them from entering,
        
        control over new entrants do not need to worry about potential competition
        
        the Civil Aviation Administration has not approved the operation of new air passenger and cargo transport companies since 1995.
        
        Air transport enterprises in a state of complete control over new entrants
      - international
        
        local government regulation
        
        There is not a single airline founded during the 21st century that has even a 2% market share.