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Dove Consensus Map Joyce - Coggle Diagram
Dove
Consensus Map
Joyce
Products
Shampoo
Deodorant
Creams
Showergel
Bodylotion
Soapbar
Men products
Unilever
Soft and gentle on skin
Subtle smell
Good for sensitive skin
Soft product
All skin types
Recognizable packaging
Bottle
Bleu, white, gold
Bird logo
Round / waterdrop shape
Natural looking
Colors for different smells
Pink, roses
Yellow, almond
Oil
Generic packaging
Not "sexy" looking
Boring / not catchy
Other brands more appealing
Women
Age 30 and up
Well-known brand
Advertisements
Mainly on TV
Women
Wide audience / inclusive
Grew up with it
Parents used it
It's available
Kruidvat
Supermarket
Not too expensive