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Dove - Coggle Diagram
Dove
Personal care products
Creams
Hand soaps
Soft, clean, and light look and feel
Large "soft on the skin" product selection
Round shaped packaging
Mostly white packaging
Natural looking
Showergels
Also for men
Appealing to a
wide audience
Strong presence on shelves
Supermarkets
Convenient stores
Entry-level price for a
personal care brand
High price/quality
Promotions
Don't look to cheap
Strong focus on brand
awareness advertising
Mainly on TV
Most often women in the advertisement
Maybe in women magazines and social media
Mainly targeting women
Age 30 and up
Unilever is the parent company