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Design Brief:Coffee and tea shop - Coggle Diagram
Design Brief:Coffee and tea shop
Local
Weather
Living habits
Research the number of the same industry
rent price
Research culture(mood board)
human traffic
University location
Target market(16-32)
Urban share in this age group
Survey
Interest
Relevant logo
economic situation
Logo has to promote
Shape
Research
Font
Research
Find logo+evaluation
Should be actually acceptable
Research on colour
Creative Ideas
Logo
Coffee Shop(Present)
Mood board
Coffee shop details(images)
Trends
Moodboard
Customer survey
How often did customer drink coffee?
Time line
Colour association—atmosphere