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Google ads strat - Coggle Diagram

- - - - NEW: Tinned fish
        
        NEW: Big push on Ortiz brand and cod liver
      - NEW: Christmas
        
        Deadline Friday 14th October
        
        We need
        
        lifestyle images
        
        landing page
        
        xmas themed video
        
        IDEA: Expat focus
        
        BBQ down under
        
        eastern europe carp for christmas eve
        
        salt cod for portugal
      - IDEA: Special occasions to be rolled into ad copy
      - NEW: Smoked fish
      - NEW: Clams/shellfish - mainly oysters, mussels and clams