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The brand as a sign of loyalty, the brand as a competitive advantage. -…
The brand as a sign of loyalty, the brand as a competitive advantage.
What is the brand?
Name
Competence
Property
Brand Loyalty
Affective loyalty
Conative loyalty
Cognitive loyalty
Loyalty of action
How to create loyalty?
Be more convenient
Build brand awareness
Define a value proposition
Differentiate yourself from the competition
Establishes an emotional connection
Branding as a competitive advantage
3 barriers of any brand
Relevance
Sustainability
Differentiation
Brand building and management
Competitive advantage
Long-term
Business objectives