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Mexese Food Truck Empathy Map - Target Audience (1-100+ years old), Mexese…
Mexese Food Truck Empathy Map - Target Audience (1-100+ years old)
Think, feel, say,
"I want a snack"
" I want a comfort food"
"I don't want to have to wait too long"
"I'm really hungry"
"I want something cold
"I want something hot"
"I want something quick and easy to eat."
"I want something refresing and energising
Needs
Food and drinks
Simple meals
Easy to walk around with and eat quickly - minimal mess
Savoury foods: Spicy and non-spicy items
Ranges of spice levels: mild to hot
Vegetarian and vegan options potentially gluten free
Something sweet for kids - candy
Range of food portion sizes: small - large
Need for food truck: need to be near target audience + near crowds
Do
Walking around - sitting for minimal periods of time
Looking at things: workshops, events, shows
Interacting with people, shows and workshops
Influence
How much money they have to spend
Certain preferences: sustainably sourced food/ packaging
Vegan, vegetarian options - constraints such as allergies (gluten free)
If food truck is in crowded area - might be difficult to reach
Having to wait in line - how long the lines are
Are there other events surrounding the place of the food truck + entertainment such as music or workshops = attract consumers to area = more consumers likely to buy
Constraints
The weather (summer season - consumers search for colder foods )
Food truck: being near other food trucks (competition)
Food truck: finding a good spot, visible to everyone
Mexese Food Truck Empathy Map - TargeAudience