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4 Ps of marketing - Coggle Diagram

- - - - convince the customers our product is better than competitiors'
    - - customers link a product with their own lifestyle
    - - customers need to know the product exists
- - - - postmates/deliveroo/food panda
  - - - mcdonald's app/website
- - - - services
        
        goods of intangible nature (haircut, law consultation)
        
        inexpensive food
      - products
        
        goods of tangible nature (phone, car, etc.)
        
        burgers, chicken nuggets, french fries, shakes, sundaes, etc.
      - goods and services
    - - benefits and satisfaction
      - positive expectations
      - symbols and ideas
      - happy meal includes toys