"Some of the most popular fashion retailers, like Zara, Urban Outfitters, and SHEIN, recreate new pieces from major fashion brands designed cheaply for the masses, producing entirely new stock for their stores nearly every week.
These then become ‘microtrends’ in fast fashion culture, which are mini trends which come and go so fast they may never even gain global popularity, before they are taken off the shelves to leave room for newer, faster products."
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