The influence of celebrities, and their role in boosting the sale of fashion products

This source is credible because the author has a very large amount of sources, in text citations, and it has also been peer reviewed by faculty at 2 different universities.

• Interviews with fashion designers Marcelo Gaia and Wray Cerna, discussing how fast fashion has affected their brands.

• Social Media and its impact on youth, and the way they view clothing

• "Dupe" clothing and fashion is taking over the online market, mainly because of social media
  

• How influencers changed and accelerated the harm of fast fashion

• How influencers are paid to promote fast fashion

This source is credible because the author provides interviews with the heads of different fashion brands, such as a man named Marcelo Gaia, who owns a Brand called Mirror Palais. In the interview, they discuss how dupe culture is a problem, and s miller fast fashion brands are stealing from different designers. The author also refers most of her info back to a fashion expert and author named Aja Barber.

"Though fast fashion represents an understandably alluring combination of style and savings, now, more than ever, we simply cannot quantify the true cost of our clothing with a price tag."
Paragraph 7

"It is a privilege to buy clothes solely for their style, and it is a privilege to ignore the environmental consequences in doing so." Paragraph 3

"As a designer whose brand was made popular by its young and internet-forward aesthetic, Gaia is no stranger to virality. In 2021, his Mirror Palais Fairy dress was a TikTok staple for months, spawning dozens of cheap iterations."

"When a particular brand or item goes viral, rather than a style, the most popular dupes are those that recreate a product as closely as possible for a fraction of the price. It’s no longer inspiration, it’s a carbon copy."
Paragraph 5

"Undoubtedly, today, the consumption of clothing items has become the norm for the young generation who uses fashion to express themselves." Paragraph 3

"Unlike traditional marketing, celebrity endorsement characteristics have become an essential credential for driving the consumers’ impulse behavior." Paragraph 3

"Celebrity credibility is a vital component stimulating consumer buying choices. In today’s world, nothing sells like a celebrity’s credibility."
Paragraph 7

Celebrity endorsements and celebrity credibility are both vital for marketing

The spread of social Media has widely altered consumers perception under the influence of celebrity endorsements

"Indeed, with the increasing social commerce, celebrity endorsement has become a prime component elevating the impulse buying tendency."
Paragraph 14

"The celebrity expertise massively appeals to the buyers."
Paragraph 17

"In 2021, for example, it was estimated that 150 billion garments were stitched together, enough to provide each person alive with 20 new articled of clothing."
paragraph 18

Slow fashion- a trend or alternative movement to fast fashion

Quantity at the expense of Quality, and a lack of transparency in the fashion industry.

"Clothes go from a huge dressing room to landfill, where burning of them is hidden from the eyes of the consumers and is only addressed by envi- ronmentalists, which preserves their brand image."
Page 6 Paragraph 4

"Companies such as H&M and Zara built business models based on inexpensive clothing from the efficient production lines, to create more seasonal and trendy designs that are aggressively marketed to fashion-conscious consumers."
page 6 paragraph 1

Rose Marroncelli graduated from Nottingham Trent university with a Bachelors in Fashion management, and an MA in culture, style and fashion. Naomi Braithwaite Is a senior lecturer at Nottingham trent university for Fashion Marketing and Branding. Both authors are widely published in the field of fashion, so they have credibility to speak on this topic

Is instagram and social media a contributor to the fashion world?

"The Instagram celebrity also raises issues of authenticity. When an individual is being paid to promote certain items through social media, it becomes difficult to decipher what is real and authentic online."
Paragraph 2

"The twenty-first century has witnessed a transformation in the volume and type of celebrities and the consequent influences that they have on consumers."
Paragraph 3

The difficulty of telling authenticity through social media

"The fast fashion business model and the continuous emergence of new trends does not traditionally encourage clothing longevity or re-use of last season’s garments. In addition, the growth of celebrity endorsement through digital media may further encourage this increasing speed of renewal within the fashion system."
Paragraph 27

Authenticity with celebrities, and its importance to selling fashion trends

The relationship between celebrity, brand, and consumer through social media

"While getting finished garments to consumers in the high-income countries is seen as the end of the line for the fashion industry, environmental injustices continue long after the garment is sold. The fast fashion model encourages consumers to view clothing as disposable"

"The same developments that have enabled the rise of fast fashion (i.e., offshoring, global supply chains, and rapid trend turnover) have also led to overconsumption, environmental pollution, high emissions, and exploitation of workers"

Almost 85% of clothing Americans buy a year ends up thrown in wastes, resulting in about 80 pounds of waste for each person a year on average.

The Authors have had their work peer reviewed, I found this scholarly source from the citations of another scholarly source.They also have a lengthy list of citations as well. I discovered 2 out of the 3 authors have written previously about environmental health when I looked into them, so that gives them credibility to speak about this topic.

Carmen Gheorghe is a researcher at the national institute for economic research. Roxana Matefi is an associate professor at the Transilvania University of Brasov. They have a multitude of in text citations, as well as a lengthy reference page. There is also an academic Editor of this source. Her name is Andrea Perez.

• This source is credible, because the author used credible sources to offer a solution as well as discuss the consequences of fast fashion. She also discusses her own experience with fast fashion.

The fast fashion supply chain has created a global environmental injustice dilemma

"The textile and garment industries, for example, shift the environmental and occupational burdens associated with mass production and disposal from high income countries to the under-resourced (e.g. low income, low-wage workers, women) communities in LMICs."

The fast fashion model encourages consumers to look at clothing as disposable

Increased consumption drives the production of inexpensive clothing, and prices are kept down by outsourcing production to low and middle-income countries (LMICs).

Unfair treatment and dangerous working conditions for workers in LMICs

Fast Fashion Marketing strategies prevail with social media, as it is promoted and normalized on every app.

This article is written by the digital editor at Open Access Government. I have looked at her social media pages and I see from them that she does a lot of research on the environment, so I would say she has authority on this subject.

Fashion Hauls are the most environmentally harmful internet trend right now

"Some of the most popular fashion retailers, like Zara, Urban Outfitters, and SHEIN, recreate new pieces from major fashion brands designed cheaply for the masses, producing entirely new stock for their stores nearly every week.
These then become ‘microtrends’ in fast fashion culture, which are mini trends which come and go so fast they may never even gain global popularity, before they are taken off the shelves to leave room for newer, faster products."
Paragraph 4

"One such social and environmental impact is the abuse of garment workers in Bangladesh, where the Rana Plaza tragedy in 2013 exposed economic abuse faced by the people who physically create fast fashion for the West. Their legal minimum wage is $96 USD a month, which is difficult to enforce without proper unionization."
Paragraph 2

Fast fashion brands recreate new pieces from major fashion brands designed cheaply for the masses, producing entirely new stock for their stores nearly every week, which creates micro trends

"According to World Resources Institute, it takes 2,700 litres of water to make one cotton shirt – which is the equivalent to the average consumption of water for a person to drink for two and a half years."
Paragraph 2

People are buying more and throwing away more faster because of the normalization of fast fashion

some textiles can take around 200+ years to decompose

The author is known for diagnosing cultural phenomena. In this article, the author includes quotes from different people that work for fast fashion companies and they give an insight at their business plans and how they use social media, so this source is relevant to my topic. She also has a lot of sources.

"Fashion brands have always played on our aspirations and insecurities, and on the seemingly innate desire to express ourselves through our clothing. Now those companies had access to their target shoppers not just when they stood below a billboard in SoHo or saw an ad on prime-time TV, but in more intimate spaces and at all hours of the day."
Paragraph 5

How companies such as boohoo use consumer data to further tailor to each customer on social media

A YouTube named Tricia Panlaqui was a YouTube who focused on fashion related things, and she did a lot of hauls. She would get hundreds of low quality clothes from brands like shein, and zaful.Tricia thought that every brand was copying one another. She eventually had so many clothes from these hauls that she didn't know what to do with them, so she gave them to friends, donated, and sold clothes online, but she still had an abundance. She eventually cut ties with most fast fashion brands because of their bad reputation for their workers. She says that these companies asked her to hide the plastic wrapping when she made videos

"Two decades ago, the first fast-fashion companies redrew the lines of a staid industry. Now their faster, cheaper successors are upending it. In the process, they are changing our relationship to shopping, to our clothes, and even to our planet."
Paragraph 18

Americans buy a piece of clothing every 5 days on average.

Synthetic fibers have made it possible to manufacture cheaper and less durable clothing.

"Ultra-fast-fashion companies more often look to celebrity culture. Sometimes, this takes the form of partnerships: PLT has produced lines with Kourtney Kardashian; Fashion Nova has linked up with Cardi B. Other times, though, ultra-fast-fashion companies simply copy the looks of these and other stars."
Paragraph 32

"The ultra-fast-fashion brands have designed a shopping experience that makes the consumer feel as if the clothes magically appear out of nowhere, with easy purchasing and near-immediate delivery. The frictionless transactions contribute to the sense that the products themselves are ephemeral—easy come, easy go."
Paragraph 43

Fast fashion uses different strategies to appeal to the consumer, by making people feel like they are apart of a community, or making buying items online extremely easy and fast.

Fast fashion has taken a toll on the environment because producing these synthetic textiles, they release microplastics that clog our waterways. The UN says that this accounts for 20% of Global Wastewater.

"But synthetic textiles have their own problems, environmentally speaking. They’re a major source of the microplastics that clog our waterways and make their way into our seafood."
paragraph 46

"The celebrities’ physical attraction plays a fundamental role in providing an advantage to the markets to promote their brands’ offerings. Customers often buy products based on their likeness. This source of endorsement makes the customers feel that the celebrity’s attractiveness complements the brand’s features."
paragraph 7