Please enable JavaScript.
Coggle requires JavaScript to display documents.
Primary and Secondary Research - Coggle Diagram
Primary and Secondary Research
Primary research
the act of doing research yourself
focus groups
questionaires and surveys
interviews
advantages
reliable
up to date
disadvantages
costly
time consuming
secondary research
books and text
websites and internet
tv
advantages
cheaper
quicker
disadvantages
not always reliable
may be outdated
secondary research is the finding out of information based on the research of others