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SWOT Analysis - Coggle Diagram
SWOT Analysis
Advantages
Factor identification
Wide application
Simplicity
Disadvantages
No weighing factor
Subjective analysis
Step 1
Identify the strength and weaknesses within your business
Step 2
Identify opportunities and threats
Step 3
Doing something about it
Build on your strengths
Address your weaknesses
Consider the opportunities
Guard against threats
That are external - outside of the business' direct ability to control
These are internal - things that you have some control over
A SWOT analysis stands for
S
trengths,
W
eaknesses,
O
ppotunity and
T
hreats that a business faces at a given point in time