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STRATEGY 2023 - Coggle Diagram
STRATEGY 2023
SALES
New Stores Development 40 Stores
Cover Catchment with Target Customers
Bangkok
Tourist Spots
Low CAPEX, Low Fixed Cost, high concentration of target Customer, High Brand Visibility
Relevant Sales Promotion in All Channels
FA
Menu Re Engineering
Always On Visibility
Media support
Store
Up Sales / Cross Sales
Snack
Dessert
Drinks
Always On Value
Asset Improvement
Store Media/OOH
Google My Business
Rating Improvement
Media Support
Menu Board Improvement
Staff Sales Process
New Revenues
Events
Booth
Toyota Leasing
Food Truck/Trailor
Bulk / Catering
Digital Channels
Deliverect
Kiosk
Partners
CRM
2) Sales 400M
1) P&L Break Even
New Pricing Strategy 2023
MARKETING
2) Brand Positioning (DISTINCT)
Functional
Crispy
Cheesy
Fresh
Tasty (Spices)
Emotional
GEN Z
REBEL
สายฝอ
Media Placement (BOLD MEDIA)
Mass Feeling Media
Reach, Continuity, Ad Stock
Mixed Used Media appropriately
Identify Value
Variety
1) Make CORE Famous
Menu Re design
Taco Centric Campaigns
SERVICE
FOOD SAFETY
Food safety Culture
2) FRIENDLY
ACCURATE
1) FAST
Re Engineer Process
KIOSK
On-line QR, Web
PEOPLE
safe environment
2) Fun and rewarding Carrier
Opportunity for Growth
1) C&B
JD
Appraisal
Job Grade
Organization Structure
People Development Strategy
1) Evaulate Restaurant, Area Coach VS Taco Bell's Training to identify any gaps
Recruitment
Fullfillment
OPERATION
Balance score Card
Speed Of Service
Up Selling/Cross Selling
INTERNAL PROCESS
2) Efficiency
Deliveract
Nimbly
Control Environment
1) Reporting
MIS