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AT 1- Digital Communication - Coggle Diagram
AT 1- Digital Communication
Due date
Week 03.11.22
Aim
Create an advertising campaign to promote one of the mini festivals
You have been commissioned to come up with an engaging concept for an advertising campaign and to
produce the artwork for two social media ads, a billboard ad and a magazine ad and more.
Client
Target
Family
People loves seafood
All age/ 20s
The client is an events company called World Festival Queensland that is planning a line-up of events to celebrate international festivals.
This will be the first year that the mini festivals will take place but if successful, they will become annual events.
Project
When: 12/ Nov/ 2022 (Sat)
10am- 8pm
Where: broadwatre parkland
Branding Festival
Food festival
Seafood Festival
Tec spec
For print ads:
• Size dependent on specifications sheet
• Vector Graphics: Adobe Illustrator (.ai files)
• Raster Graphics: Adobe Photoshop (.psd or .tiff files)
• Page Layout: Adobe InDesign packaged folder containing folders for Links and Fonts, Adobe InDesign + .idml files, PDF
• Colour mode must be CMYK
• Output: Press Ready PDF with trim marks for print (include bleed)
For online ads:
• Format must be correct dimensions for the chosen platform
• Format must be correct file size for optimum upload
• Colour mode must be RGB
• Output: suitable file format for selected platform
What to submit
2 x completed print advertisements to the correct specifications
2 x completed online advertisements to the correct specifications
Completed EVD in PDF format
Brief, research and ideation
Digital production
Finalisation
Pitch