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Digital Communication AT2 - Retail Food Branding - Coggle Diagram
Digital Communication AT2 - Retail Food Branding
Due:
Week 17 (Sun 20 November 2022)
Aim:
To refine digital production skills
To strengthen skills using multiple software programs (Adobe Illustrator, InDesign, Photoshop, etc., as needed throughout the project
To refine thumnail sketching technique
To create an exciting food business concept
To continue to develop ability to appropriately accept and apply feedback to my work
To create a versatile logo
To develop a strong brand identity
To be submitted:
Business Card
Menu
Logo Style Sheet
Company Uniform Piece
Electronic Visual Diary
Signed Student Declaration
Logo
Technical Specifications:
Business Card
Standard size is
90 x 55 mm
but can be customised
Final design in InDesign, packaged to include:
Fonts
Links
.IDML
.IDD
Press Ready PDF with bleed and trim marks where appropriate
Menu
Logo Style Sheet
Research logo style guides and generate one for my logo, saved as Adobe PDF, including:
CMYK and RGB breakdown
MONO breakdown
PMS (Pantone) colour
Typography
Brand / style imagery
Layout rules / what not to do
Logo
Full Colour - PMS, CMYK, RGB
Black and White (Mono)
Vector Format saved as Adobe Illustrator .eps or .ai file
Company Uniform Piece