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Retail Food Branding - Coggle Diagram
Retail Food Branding
Research and Ideation
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Brainstorm business name, logo, target audience, SMP
Seek feedback, do modification and evaluation
Research food retail branding, collect examples
Digital Production
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Logo style sheet: colour break down, typography, brand imagery
Company uniform: develop a shirt, include logo and slogan
Logo: Vector format in full colour, mono, black and white
Technical specifications
BUSINESS CARD: 90x55mm. as packaged InDesign file, press quality PDF with trim marks
MENU: customised size. as packaged InDesign file, press quality PDF with trim marks
LOGO STYLE SHEET: colour break down, typography, brand imagery, as PDF file
COMPANY UNIFORM: Polo/T-shirt including logo and slogan. design as Photoshop mock-up and save as PDF
LOGO: Vector format in full colour, mono, b&w, as ai file
Project Objectives
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Logo, business card, menu, clothing
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Finalisation
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Checking legal implications, file formats
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