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Block 1 - Coggle Diagram

- - - - Activities
        
        Process
      - Value
        
        Provision
      - Exchange
        
        Offerings
    - - Formulate
      - Requirements
      - Respond
    - - Price
      - Objectives
      - Monitoring
      - Brands
    - - Mission
      - Analysis
      - Strategy
      - Formulation
      - Implementation
    - - Mission Statement
      - Visions
      - Values
    - - Changes
        
        Technologies
        
        Needs
        
        Competitors
        
        Channel
      - Capabilities
      - Evaluating
      - Window
        
        Scale
        
        Gap :question:
        
        SWOT
        
        STEEPLE
        
        Focus
        
        Leave
      - Environmental
  - - - Social :silhouettes:
      - Economic £ %
      - Environment :recycle:
      - Political :fountain_pen:
      - Legal :warning:
      - Ethical :question:
    - - Customers :silhouettes:
      - Marketing Intermediaries :silhouettes:
      - Suppliers :silhouettes:
      - Publics :silhouettes:
      - Competitors :silhouettes:
    - - Cost
        
        Leadership
        
        Focus
      - Differentiation
        
        Focus
    - - Development
        
        Market
        
        Product
      - Penetration
      - Diversification
  - - - Differentiation
      - Research
      - Goals
      - Information
      - Who :question:
    - - Behaviours
      - Attiduninal
      - Development
      - Consultation
      - Communications
      - Relations
      - Measurement
    - - Organisational
      - Marketing
      - Intelligence
    - - Research
      - Exploritory
      - Design
      - Primary
      - Analysis
      - Findings
    - - Surveys :pen:
      - Secondary
      - Customers :silhouettes:
      - Feedback
    - - Ethical
        
        Habits
        
        Behaviour
        
        Preferences
        
        Lifestyles
        
        Online
      - Privacy
        
        GDPR
        
        Protecting