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Consumer Behaviours - Coggle Diagram
Consumer Behaviours
Consumer Buying Roles
Decider
Action Taker
Where to buy
What to buy
How to buy
Buyer
The Payer
Online
In person
Influncer
A Third Party's Opinion
Advice
User
consumer
End user
Initiator
Need Identifier
Problem Solving
Gatekeeper
Sales People
Information providers
Value Chain
Product Development Process
Production
Manufactring
resources
equipment
Distribuation
direct
Intermediaries
Design
Practicality
Aesthetics
Differntiation
Unique element
Added value
Why choose us
Advantages
Competitve Advantages
Diffrentiation Advantgae
Added Value
One of a kind prodcut
No Competiton
Acadia Pharmaceuticals
mass customization
Market Control
Cost Advantage: Low cost strategy
Quantity over Quality
Mcdonalds
Internal and external reduction Costs
Added value
Activities
Marketing and Sales
Advertising costs
Promotional Costs
cost per aqusition
Services
product training costs
Repair costs
Outbound Logistics
Shipping costs to consumer
warehousing fees
order processing operations
Operations
Cost of running machinary
Assembly lines
Inbound Logistics
Shipping Costs to faciltiy
Loaction of suppliers
Porter's Value Chain Analysis Model
Pricing and Promotions
Price Senstivity
Customer reaction to price
high senstivity
negative response to price changes
low senstitvty
postitve response to price changes
Success prerequisites
Data and resources
Culture and mindset
Stratgey and implementation.
Promotional Pricing
short-term price reduction
Seasonal Discounts
Brand Anniversiries Discounts
Holiday Discounts
Long -term plan
Customer attraction
subconsious feeling of scaricty
Psychological Manipulation
Flash sales
Buy one get one free
Coupons
B2B
Quantity Discounts
Cash discounts
Loyalty Discounts
Decision Making Process
Consumer
B2C Stages
Select an Option
Added Value
Orginal Needs
Fact Gathering
Additional Research
Evaluation of alternatives
Pricing
Usefulness
Quality
Implement decision
Buy
Choose Alternative
Gathring Information
Social Media
Google
Word of Mouth
Post Purchase review and evaluation
Follow up Emails
Discount Coupons
Recognizing Problems and Needs
Perception
Utitlty
Practicality
Organizationl
B2B Stages
Assess evidance
Former Customers' Feedback
Filtering
Select an Option
Decision Making Process
Elimination of alternatives
Evalution of alternatives
Added Value
Differentiation
Budgetary Requirments
Implement Decision
Flexible Purchasing Process
Purchase of good
Gathring Information
Customers' needs
Post purchase review and evaluation
Future Improvments
Follow up data
Recognizing Problems and Needs
Product Failiure
Transportaion Problems
Lack of Computers