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MM Mailer, Places: - Coggle Diagram
MM Mailer
Mailer: Grand Opening
How far in advance would I begin sending these out?
I would think only about a week in advance
It depends on where I am leaving it
A hotel is different than a residence
How many can I afford?
Put money into marketing, but I have no money lol
Will people remember?
How can I make people remember, if I start getting these out a week in advance?
Can I create a QR code where they sign up for a countdown timer that alerts them?
https://www.qr-code-generator.com/free-generator/?utm_source=google_c&utm_medium=cpc&utm_campaign=en_top_kw&utm_content=qr_generator_exact&utm_term=get%20a%20qr_p&gclid=Cj0KCQjw1vSZBhDuARIsAKZlijSHTuLsK5CH8FU2gCJ2Y6iT0KuewLbwf3V0vifXpEb71p5ZZwV0sBQaAiVhEALw_wcB
This resource tracks who scans the code, might be good to know
Push them to add it to their calendar. I don't think most people use their calendars
Shock factor, do something that will leave them shocked
Or something unique
Free coffee initiative
Get them to sign up for a mass text that will alert them the morning of
Hit all of the same places twice within a month
Who is going to run these out?
I will probably be busy during this time
I am going to need a few employees
How do I find these people?
How far is Virginia from North Caroline, Jenny will be trained in coffee making next year. What I pay her will be better than what Summit was paying her.
College students in the area
Will I have enough to have a GRAND opening?
What kind of mailer would I do once I've already opened
Mission update
Chiapas, MX
How many clean cups/gallons of water have gone been created
Testimonies from families in Chiapas about clean water
Testimonies from families about how Christ has changed their life
Testimony from a missionary
What the initiative/mission looks like from a politician's point of view
Educating people on the problem the people of Chiapas are facing
Local outreach
100 cups of coffee project
Documented testimonies
Coffee education
Mission Mug's proven process for making a fantastic latte
Educate our customers in coffee and make us look like pros
Employee Interview
What kind of interview?
Favorite things about MM
Favorite drink to make
Testimony
Salvific
Something God has done during the past week
A time when a need they had was met
Their vision for the future
Just a get to know the barista- favorite movie, snack, game, color, activity/hobby, joke, food cuisine, Bible verse/character
Seasonal Drinks
Would only be 4x a year
Summer
Winter
Spring
Fall
The mailer I designed doesn't have the mission anywhere on it
What is the mission?
To share the good news
How can I briefly but powerfully get the mission on it?
"Our mission is to share the Gospel with all nations starting with Chiapas, Mexico. Learn more about how, together, we can share the good news with all people by stopping in the shop!"
Is it brief and powerful enough?
Places:
Local Churches
I am going to be plugged into one, hopefully
GraceAnne has tried a few
Libby might know a few
Kayla could be a resource; find out if she is going in person or online
Figure out where Cori's church is
Find out where Sarah & Jo'Karre's friend is
Liberty U
Help of Grace-Anne
She probably knows how to find out what areas college students are living off campus
Leave them at the dorms
Get permission from the dorm supervisor
Simons Run Shopping center
Enter a partnership with one/more of the shops; figure out how we can point business to one another.
Neighborhoods & apartments in the surrounding area
Get a soliciting permit
Run door hangers door to door
Might need a different kind of permission for an apartment complex
CVCC
Leave some flyers in the guidance office
Leave flyers in random classrooms
Chick-Fil-A
Could possibly be perceived as stealing business lol
But they are chick-fil-a; how could I steal their business? They have loyalty.
I only suggest Chick-fil-a because of similar Christian values
University of Lynchburg
Private School
Probably need special permission
Barbershops/Salon's
Airport