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Digital Brand Application - Coggle Diagram
Digital Brand Application
Plan and develop for Micro Bank
Brand identity and a mobile banking application
Part 1 Brand Development
Build a basic brand identity system
Screen friendly of
a logo and suitable variations,
a colour palette and type
some key icons
Part 2 Digital Application
Build based on
initial research and interviews
Present for approval
Flow charts, wireframes
and mockups
Develop final working prototype
Conduct pre-launch testing and interviews
Project completion
Audience
younger
tech-savvy
Solution
new, online banking,
being trendy
functionality and interactions
Planning
Unpack assessment task
and external brief
Conduct research into demographic,
target audience and competitors
of the client
Research
Currently used by competitors and document findings:
Current trends,
Identity systems
Digital applications
Produce a mood board
The essence and colour palette
of the company
and create a SMP
Create a variety of logo concept thumbnails
Develop thumbnail sketches
for icons and buttons
Feedback
logo concept development
from at least three (3) people
Conduct three (3) interviews
what the target audience
in regards to user experience
Document, analyse
and record the findings
Discuss
what are the common expectations from the target audience
in regards to user experience
List five (5) key aspects
of critical to effective user experiences
Order of importance
and provide a short description of each
*List five (5) factors
*hinder the user experience of app
Describe
what impact it would have on the user**
Designing user interaction for the app
Research interaction patterns
Describe some patterns
Conduct research
into delivery platform options for apps
Document technical and industry standards
If there could be any issues to affect my options/choices
Development
From feedback finalise logo, colour, type
and icons for use in the app
Research industry standard software
could create the app
and
provide suitable functionality for development
What tools/features does selected software have to
accommodate interaction patterns
Research existing design libraries or UL kits
List details
findings of the resources
why they would be suitable
Research
web standards and typical screen sizes
Discuss
the impact on design development
Research and discuss
intellectual property relating to how they are
managed in digital applications
Create a flowchart of the app
Discuss with stakeholder/teacher
Document feedback
Create a wireframe
depicting the structure/
layout of the main pages of the app
include
placeholders for navigation,
text, media and links
Detailed
Produce a mockup of the app
(complete designs)(Brand identity)
Create appropriate headings and source imagery
Discuss with stakeholder/teacher and document feedback
Research testing practice for digital products
List viable options
Technical specifications
Brand Identity
:
A4 (min. 2 page) print ready PDF including;
logo & variations, colour palette, type, key icon/button set.
Digital Application
:
Provide the prototype URLSize based on research of selected platform
Submission
Smallest file size PDF of EVD
Digital file or URL of prototype
Finalisation
Create
Interactive prototype based on the designs
feedback from stakeholder/teacher
and document modifications
User experience test
Develop ten (10) criteria for the test
(observable and measurable)
Conducting the test against the interactive prototype
Establish a benchmark
for successful user experience test
Test the interactive prototype with three (3) users
Document the testing results and make changes
Record the observations
Refinements
meet the requirements
Confirmation of own intellectual property