I Have A Dream, by Martin Luther King is the selected object because it has a stronger connection to the knowledge claim and the knowledge question. In this object, the use of language to persuade and influence people’s emotions is more apparent than the propaganda poster. For example, Red Cross or Iron Cross relies heavily on more visual elements such as colour and typography to manipulate one’s emotional response, while I Have a Dream employs more direct and specific linguistic techniques such as metaphors, allusions and parallelism. Additionally, as the knowledge claim focuses specifically connotation and diction, I found that the speech was able to utilise these techniques more effectively. While the message and tone of the speech is a result of the predominantly positive diction, the speech depicts the duality of diction and connotation by evoking negative emotional responses to depict the extremity of the acts of racial injustice, further working towards Martin Luther’s primary purpose—to fight for equality. Lastly, the real world context is more applicable to the speech in the sense that the object was created by a person with considerable power (Martin Luther King Junior, a known civil rights activist). The propaganda poster was created by David Wilson, someone with no notable political power over the British community. The propaganda poster solely employs negative diction, creating a less dimensional emotional response within the audience.