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Threat of substitute products or service: Strong 张恒宁 2009853V-B011-0064,…

- - - - Economies of scale
      - Require a lot of capital（Macau is small)
    - - Most of the commodities in Sanmiu supermarkets have：
        
        High purchase frequency
        
        Weak brand awareness
        
        Low purchase risk
        
        Low technical content
        
        Low brand switching costs
    - - Since the opening of the first branch in 1998, it has grown to have 20 chain supermarket branches
      - It is well funded
- - - - From the introduction
    - - For example inda quality food Supermarket needs to purchase paid members to enjoy member discounts and member day activities
    - - According to the official website of Sanmiu supermarket, they have 24 stores in Macao
- - - - If suppliers want to do business in macau market, they should consider cooperating with DFI Retail Group.
      - DFI retail group's main market in macau.
        
        Mannings 20 branches
        
        51 branches of 7-eleven stores
        
        20 branches of San Miu supermarkets
        
        Maxim's 21 branches
    - - DFI Retaol Group can negotiate prices with suppliers and deliver the goods to San Miu supermarket.
- - - - Assets in this industry can easily be sold and
        transferred to other uses
    - - A similar group of sellers often generates a more stable and predictable competitive environment
  - - - Royal Supermarket Company Limited
      - PARKnSHOP
      - Tai Fung Supermarket
      - New Wellcome supermarket
      - Supermercado Seng Cheong
      - Dai Win Supermarket
      - ……
    - - At present, Macao's larger supermarket chains are dominated by four companies, namely. Royal Supermarket Company Limited, San Miu Supermarket Limited, Tai Fung Supermarket and PARJnSHOP, which are operated by local operators. Among them, Royal have the most chain stores.
    - - Some retailers, especially those like supermarket and pharmacies, are busier than ever. Buyer demand has increased dramatically
    - - Prices of products in this industry are generally low, consumers are less sensitive to the price of such goods and the main competitors have no distinct competitive advantage.
    - - Products of industry members are commodities
    - - Seng Cheong's each branch is located in a convenient location, close to residential areas such as KOSHida Road and NEW PORT BUSINESS DISTRICT
    - - It is easy for consumers to get products of daily necessities, the monetary costs, time, inconvenience, and psychological costs in switching brands are all low.
    - - In supermarket, products are always perishable and seasonal, since firms often engage in aggressive price cutting to ensure that everything is sold.