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Threat of new entrants, 李晓涵 2009853UB0110151 - Coggle Diagram
Threat of new entrants
High
western brands :
better advertising/high popularity
types of products:bagel/cheese cake/egg tarts
brands:i-bagel/Lady M/Elysee bakery
online vs offline shopping
entry barrier
simple manufacturing process
low threat from entry barrier
solutions with MIS
data use
manufacturing data
analyze creative tastes/flavours
advertising data
online/offline advertising ways
potential customer data
major customers
young-aged people
middle-aged people
sales report data
compare data of different periods to improve
production
creativity/improvement
high quality
supplier
selling methods
advertising
innovation
李晓涵 2009853UB0110151