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TIKTOK MARKETING (Left) & ADS (Right) - Coggle Diagram
TIKTOK
MARKETING (Left) & ADS (Right)
Supercharge Your Profile
Links (Instagram/ YT/ Twitter)
Settings
Switch to a Pro account
Privacy and Safety: Set everything to Open
Push notis
Turn on to be more responsive to your audience and those you follow
Add account: Have up to 5 accs
But having multiple accs loged in risks you being flagged as a biz acc and your content will be slightly DEprioritized (calculate the benefits and costs)
Bio description
Entertaining OR
e.g. "don't worry i don't get the hype either"
Inspiring
Informative OR
(who u are, what u do, why ppl should follow u and a CTA/ special offer
Content overview
For new accs, have at least 5 good videos before doing any strategies
Tiktok uses your first 5 video to categorize your account into a niche => Be consistent, especially for first 5
Profile photo
Person
Close up photo of your face
Biz or org
BRIGHT Logo OR sth related to your niche
Use a transparent background
App: Superimpose (Appstore) or Background Eraser (Android and Appstore)
Follows: follow and engage with relevant accs in your niche and those your target audience follows => "For You" videos will be relevant
Username
Full name or Brand name, can also add keywords
Not symbols and numbers
As similar to other social media as possible
If
Johnsmith
not available
->
msjohnsmith
or
johnsmithofficial
or
thejohnsmith
Name
Use full name, can also add keywords
As similar to other social media as possible
e.g. John Smith - Yoga Instructor
namechk.com
Take Advantage of Trending Sounds
How to record a Tiktok video
Using trending sounds
Check the For You videos
Create you own
Get Smart With Engagement Hacking
DONT use bots
If you insist then
autotokker.com
instazood.com
After your posts
Interact with commenters
(will show more of your videos to their newsfeed and to their friends, too)
With other accounts' posts
Create informative / entertaining / inspiring content on others' posts
Find top posts of your niche in Discover tab
Comment on those posts
To appear to the top in case you are not the first one -> Reply to the top comment
Comment normally and hope to get to the top with likes
Reply to other comments with a value comment
With your posts
Encourage engagement
Ask questions
e.g. Who can relate?
dr_julie_smith
Tell you audience to follow, comment, rtc.
NOT recommended
Engagement Chain or #followforfollow
You create a video asking ppl to exchange follows
Get the analytics
and Post at the most active time
Offer Great Shout For Shouts
(Free version of Influencer Promotion)
Stages of Shout for Shouts (same)
Find
Find in Users tab of Discover (to show no. of follower)
-> Find similar-size influencers
Should have >= 500 followers to start
Assess
Confirm
As it's free, it needs to be relaxed (e.g. no screenshot)
Amplify
Engage (a bit different DM)
Evaluate
Get Rapid Growth With Influencers
Stages of Influencer Management
Engage
Try DM on Tiktok and other platforms from the Bio
Greetings - Compliments - Purpose - CTA
Confirm
Promotion Types
Length (15s/60s) - Quantity - Type (Shoutouts / Duets / Reactions / ...) - Content (what they will say or they upload your content) - Timing (when their followers are most active - analytics)
Give them as much freedom as possible - not look like a promotion -> best to give them just a rough outline
Prices / Price lists
Ask multiple influencers for negotiation
Tell them if the promotions go well, there will be many more promotions or bonuses
Payments made before the promotion
Demographics of the audience
Age / Gender / Location (Screenshot of their analytics)
Assess
Likes / Followers ratio (accounts with enough videos, this should be high, >4)
Look at followers to see if they are real (No profile photos? Default username? do they post any content? do they follow a lot but have few followers?)
No. of Comments & Likes (engagement level)
cloutmeter.com
Amplify
Comment early, e.g. "Thanks for shouting me out"
Engage with their subscribers in the comment section
Find
Discover tab -> Search e.g. "Fashion blogger"
Influence Grid - Paid
Evaluate
Record the number of followers and likes, website visits, etc.
before
and after the promotion
Prices of those you didn't use
Use a Hashtag Framework
Hashtag Mistakes
Irrelevant
Spammy, e.g. followforfollow, ...
Not enough
Unsearchable, e.g. cupcakesareawesome
Too many (will take up the screen)
Hashtag best practiices
General, e.g. baking
(Find in Discover tab -> Click the Hashtag section)
Specific
(Find in Discover tab -> Click the Hashtag section -> Type in the general hashtag and see the suggestion about the specific ones)
e.g. rainbowcupcakes
Cultural Trending (e.g. special national days)
Long tail (like long sentence/ phrase
e.g. howtomakecupcakes
Tiktok Trending
(Find in Discover tab -> Click the hashtag for info)
Use one from each type
and change the hashtags often from one video to another
foryou, foryoupage, fyg. They don't work
Can add a hashtag to your fav (like following)
Create Viral Content for TikTok's Algorithm
Tiktok Algorithm
Tiktok Basic Algorithm
Your videos are first shown to a focus group of users (100-300), they will be shown to more if they perform well and the vice versa
Based on your videos (esp. the first 5), your account will be categorized into one vertical (niche), and then Authority Ranking in that vertical (based on how your content resonates with your audience)
Key Performance Metrics
Rewatch rate
Likes, comments, shares
Completion rate (% of the video)
New followers
Principles for Going Viral
Use viral triggers
Value
Social status (help your audience gain this - look, feel better)
Emotions
Amazement/ Excitement/ Amusement/ Anger/ Anxiety
Stories (say just part of it and ask them to follow for more)
Book: "Contagious"
Keep ppl watching
Short videos
Hooks (beginning) and punchlines (ending)
Series
Follow popular trends
Cultural trends / New stories
Trending hashtags and sounds
Tiktok trends (esp. those with high engagement on "For You")
General Content Principles
Follow 80/20 rule for promotions (80% - value & 20% - promotions)
Follow trends but still try to be original
Post when your followers are active (check Analytics)
Content can be created or curated from existing content (even of other creators)
Post frequently (at least one but =< 3 times per day; batch produce on your convenient time)
Don't delete content (delay explosions)
Professional production is NOT necessary
Be mindful of your integrity ranking (illegal, offensive, ...)
Launch Compelling Competitions
Components
Eligibility
Age/ Location/
Deadline
At least one week but also not too long
Post value videos during this time
How to enter
Avoid: Comment and tag your friends ...
Encourage Duets / Reactions
Follow your account
Disclaimer
"This promotion is in no way sponsored, endorsed or administered by, or associated with,
Tiktok
"
Prize
No need to be expensive, but must be interesting
e.g. from Aliexpress
Can partner with other accounts (esp. those in shout for shouts) in your niche for more expensive prices -> To enter the participant has to follow all
Increase Views with Duets
Duets with other accounts
Increase your views via "For You" of ppl follow the person you duet with
Duet with your competitors
Duets are more popular than reactions (shown in a smaller frame)
Duets with any that enable Duets
Encouraging duets with yours
Make sth that ppl want to copy, parody or create their own version of
e.g. #duet this
Turn on Duets for your video
Maximize the Network Effect
Two ways to create the network effect
Have multiple Tiktok accounts
(Keep the relevancy)
Have accounts across different platforms
Repurpose pieces of similar content to fit the audience of the platform
TIKTOK PIXEL,
CUSTOM CONVERSIONS &
LOOKALIKE
Create a custom audience
Additional options for creating a custom audience
Include ...
Exclude ...
Broaden / Narrow Audience
Engagement custom audiences
Lead generation custom audience
What exactly is re-targeting
If custom audience doesn't work any more (run out of audience)
Go for lookalike
Then to outside of Tiktok
Tracking Custom Events
TikTok Pixel
Creating a lookalike audience
Set the time to be only 30 days max
=> ppl still remember
TIKTOK VIDEO CREATION
(Available options in Tiktok)
Smart video tool
Smart video soundtrack tool
Video templates
Many contain readily available text
TikTok video editor
ADVANCED TIKTOK MARKETING
Videos views ads
Conversion ads
Reach ads
App installs ads
Spark ads
: Run ads with a video from your personal or another's Tiktok account
Budget optimisation
Set GOALS for key metrics
Choose the right Ad Type
Splittesting to optimize your ads THEN Retargeting
THE BASICS
Ad level
Name
Possible to use the video templates and replace it with your photos
Copy Optimization
Add multiple Text and Call to Action for testing
Ad Group level
Name: Location, Age, Interests (I), ...
Select Placement: Only Tiktok
User Comment: Disable
Video Download: Enable
Budget & Schedule
Bidding & Optimization
How specific should your ad group be
Audience Size should be in blue area (balanced)
Check Targeting Summary on the right side
TikTok ad formats
Campaign
Objective
A/B Split Test
Campaign Budget (Daily / Lifetime)
Ad Group
Ad
Overview over the TikTok Ads Manager dashboard
Glossary
You can run an ad with a survey to collect customer information for targeting
TIKTOK LEAD GENERATION
How to run a lead ad
Advanced / Classic Forms
More Volume
/ Higher Intent
Changing the language of a lead ad form
What is a lead Why does it matter
Advanced lead ad form
(Appropriate for OGS)
Additional:
Brand Image & Form Style
Introduction
Thank You Screen
Additional Imgae
Change the positions of the fields
SPLIT TESTING
What are the variables we can splittest
AB testing on TikTok
Creative
Bidding & Optimization
Targeting
Why is my splittest not making me any profits (+ solutions)?
RETARGETING
Custom OR Lookalike Audiences OR Email Re-targeting
Splittesting and multi level splittests explained
Multi level
E.g. 1st level with Age and take
the winner
to test with 2nd level with Placements, then
fix the 2 winners
then test 3rd level, ...
What exactly is splittesting?
Test those factors you don't know