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Customer Market and Consumer Buyer Behavior - Coggle Diagram
Customer Market and Consumer Buyer Behavior
The buyer decision process for new products
Individual Differences in Innovativeness
We have different types of innovators Innovators are venturesome; early adopters are guided by respect—they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority is deliberate—although they rarely are leaders, they adopt new ideas before the average person. Finally, laggards are tradition-bound—they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself.
Stages in the Adoption Process
Adoption
The consumer finally decides to buy the product .
Trial
The consumer tries a testing of the product.
Evaluation
The consumer considers if the product need to be proven.
Interest
The client desires more information about the product
Awareness
Client knows a litte about the new product but doesnt know too much about it.
Influence of Product Characteristics on Rate of Adoption
At the end we have five characteristics relative advantage, compatibilty,complexity,divisibility and communicability.
Types of Buying Decision Behavior
Dissonance reducing buying behavior
Dissonance-reducing buying behavior occurs when consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands.
Habitual Buying Behavior
Consumers do not form strong attitudes toward a brand; they select it because it is familiar. Consumers do not form
strong attitudes toward a brand; they select the brand because it is familiar.
Complex buying behavior
Consumers may be highly in volved when the product is expensive, risky, purchased infrequently, and highly
self-expressive. Typically, the consumer has much to learn about the product category
Variety-Seeking Buying Behavior
In such cases, consumers often do a lot of brand switching,the consumer might pick another brand out of boredom or simply to try something different
The buyer decision process
Evaluation of alternatives
The consumer arrives at attitudes toward different brands through some evaluation procedures
Purchase Decision
After purchasing the product,uct, the consumer will either be satisfied or dissatisfied and will engage in postpurchase
behavior of interest of the market.
Information Search
If the consumer’s drive is strong and a satisfying product is near at hand, he or she is likely to buy it then, If the consumer’s drive is strong and a satisfying product is near at hand, he or she is likely to buy it then consumer may store the need in memory or undertake an information search related to the need.
Post-purchase decision
After purchasing the product,cut, the consumer will either be satisfied or dissatisfied and will engage in postpurchase behavior of interest of the market.
Need Recognition
the buyer recognizes a problem or need. At this stage, the marketer should research consumers to find out what kinds of needs or problems arise what brought them about, and
how they led the consumer to this particular product
Characteristics Affecting
Consumer Behavior
Social Factors
Groups and social networks,Word-of-Mouth Influence and Buzz Marketing,Online Social Networks,family)
Personal Factors
Age and life cycle, occupation, economic situation, lifestyle, personality and self-concept
Cultural Factors
Subculture (Hispanic American Consumers, African American Consumers.Asian American Consumers.Mature Consumers, Social class)
Psychological Factors
Motivation, perception, learning, beliefs and attiudes