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Westgress Bank Comic - Coggle Diagram
Westgress Bank Comic
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Comic
Mascot / Characters
- a pig (piggy bank) (girl pig but neutral colours for the most part)
- neutral and feminine colours (target audience is girls)
- superhero (interesting for the age of the audience)
- no other named characters (only city people)
Setting
- the city (potentially Liverpool??)
Colours
- neutral and feminine colours
- e.g. yellow, green, red, grey, purple, pink etc.
Text
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- simple font (sans serif not serif)
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Style/Theme
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- bright colours (suitable for 10/11 year olds)
- modern font (some bubble writing)
Benefits for savers
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- a free gift when opening the account
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