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1.1 Creative imedia revision, Topic 2: Factors Influencing Product Design …
1.1 Creative imedia revision
Work planning: Three main phases
production
post-production
pre-production
Media industry sectors: traditional
Radio
Print-publishing
TV
Film
Media industry sectors: New media
Digital Publishing
Internet
interactive media
Computer games
Job Roles: Senior
Campaign manager
Director
Creative director
Editor
Production manager
Job Roles: Technical
Camera operator
Audio technician
Sound editor
Games programmer/developer
Video editor
Web developer
Topic 2: Factors Influencing Product Design
Research methods, sources & types of data
Secondary sources: Information is obtained “second hand”, someone else may have already interpreted the data. Accuracy will need to be checked.
Primary source: Obtaining information “first hand” from an original source.
Examples of Primary: Diary, Interview, Online survey, Video footage
Examples of Secondary: Biography, Textbook, Books, TV
Quantitative information: based on numbers and statistics, e.g.survey about playing games on a smartphone.
Qualitative information: about thoughts, ideas and feelings, e.g. comments from a focus group about a film.
Client requirements
Colour: The colours used.
Genre: E.g. Horror film poster, academic website
Client Brief: Identify exactly what the client wants. Elements to identify include:
Tone: Is it formal/informal - type of language used
Positioning of elements: What elements have prominent placing..
Style of audio: Sound used, music, sound effects, narration
Style of visual: Match house style, graphics used.
Audience demographics & segmentation
Demographics: Study of target audience characteristics
Stereotypes: An assumption made about people who are part of a particular group.
Segmentation: Splitting target audience into different categories
Location: Product linked to a local attraction, e.g. coastal, rural, inner city
Gender: Male/female, but also consider other categories of gender e.g non binary, transgender
Age: Normally split into age range, 11-16, 20-30.
Occupation: Types of jobs that the audience may have.
How style, content and layout are linked to purpose
Advertise/Promote: Used to sell a product or service to viewers, readers or listeners. Advertising banners on websites are one example of using media to advertise.
Entertain: Media used to entertain, e.g. films, comics, games, podcasts
Influence: Media can be used to influence people, such as encouraging people to follow a certain movement, or point of view, e.g. campaign posters, videos of interviews.
inform: Similar to educate but media which informs can also be used to give instructions or information too, e.g. leaflets, maps.
Educate: Media is used to teach skills or new knowledge, e.g. an animation showing how to carry out a task.