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1.1 creative imedia, 1.2 creative imedia (influencing product design), 1.3…
1.1 creative imedia
products in media sector
digital imaging and graphics- new media
social media and apps- new media
sf- new media
video games- new media
animation- new media/old media
graphic novel- old media/new media
music- new media/old media
website- new media
audio- new media/old media
multi media- new media
video- new media/old media
ebooks- new media
ar/vr- new media
media industry sectors
film-old media
tv-old media
radio-old media
video games-new media
print publishing-old media
interactive imedia-new media
internet- new media
digital imedia-new media
job role in media (technical)
audio technician
video editor
sound editor
games programmer/ developer
web technician
camera operator
senior roles
director-leads creative and technical teams
editor-takes the clips and roughly edits them together with cuts and effects
creative director-
production manager-oversees budget recruitment
campaign manager-
1.2 creative imedia (influencing product design)
client requirements
genre: what type of thing it is
tone: type of language used
colour: the colours used
positioning of elements: what elements have prominet placing
client brief: identify exactly what the client wants
how content layers are linked to purpose
Advertise/Promote
: Used to sell a product or service to viewers, readers or listeners. Advertising banners on websites are one example of using media to advertise.
Educate
: Media is used to teach skills or new knowledge, e.g. an animation showing how to carry out a task.
Entertain
: Media used to entertain, e.g. films, comics, games, podcasts
Influence
: Media can be used to influence people, such as encouraging people to follow a certain movement, or point of view, e.g. campaign posters, videos of interviews.
Inform
: Similar to educate but media which informs can also be used to give instructions or information too, e.g. leaflets, maps.
research methods
secondary (second hand information)
textbooks
books
biography
tv
primary (first hand information)
diary
online survey
interview
video footage
audience demographic
demographics(Study of target audience characteristics
)
stereotypes(An assumption made about people who are part of a particular group.
)
segmentation(Splitting target audience into different categories
)
specification groups
occupation
education
location
income
gender
interests
age
lifestyle
media codes
symbolic codes - when something is symbolised through something else
technical codes - how equipment is used
1.3 creative imedia (pre-production)
idea generation
moodboards
sounds
videos
images
text
can be virtual/physical
font styles
colour
materials
animation
gif
mind maps
node (the main part that the mind map is based of)
sub-node (a branching feature of of the main node)
branch (the final / one of the final connections off of the sub node with information on them
documents to desighn and plan
visualisation diagram
used to create a basic hand or digitally drawn version of a final product complete along with description, colour and text
script
used for any production with audio.
storyboard
a sequence of images to show the progression of a story
flowchart
this shows the direction and choices made when following a set sequence