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Low-budget hotels, Combination of 3(Melissen et al, 2018), Variability …

- - - - Functional → departemental approach(Refvine, 2020)
        
        Human Resources
        
        Food and Beverage(Motel 6, 2022), (Accor, 2022)
        
        Housekeeping
        
        Front Office
        
        Marketing
        
        Maintenance
        
        Reservations
        
        Operations
      - Divisional → decentralized over multiple regions(Jones and Robinson, 2020)
        
        Regional management
        
        Area management
  - - - E.g. making a reservation
    - - E.g. the check-in process
    - - E.g. working with linen suppliers
    - - E.g. creating a new concept for a new hotel
- - - - Freedom of entry(Sloman and Jones, 2020)
      - Product differentiation(Sloman and Jones, 2020)
      - Many buyers and sellers(Jones and Robinson, 2020)
      - A variety of choices for consumers(The Investopedia Team, 2022)
      - Company decision-making power for prices and marketing(The Investopedia Team, 2022)
      - Consistent quality of product for consumers(The Investopedia Team, 2022)
- - - - Internal performance priorities (Jones & Robinson 2020)
        
        DEPENDABILITY
        
        Delivery performance service
        
        Ability to keep promises
        
        Safety
        
        COSTS
        
        Selling price
        
        SPEED
        
        Service quality
        
        Technology (self check-in/out)
        
        QUALITY
        
        Performance (bed quality)
        
        Features (added products/ services)
        
        Aesthetics of hotel
        
        Perceived quality (expectation & perception)
        
        Value for money (basic facilities at low price , without providing in room amenities, people are ready to settle for less since they are also paying less).