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4Ps of marketing - Coggle Diagram
4Ps of marketing
Pricing
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Apples Pricing
Apples first computer sold for $666.66 USD, which is the equivalent of $2,786.76 USD.
The "premium pricing strategy" involves selling apple products at a very high price, this tells people that apple products are very premium and amazing that they cost a lot more money, although this isn't the case.
The "freemium pricing strategy" involves having some products be free, but then having customers pay to access more advanced or better features.
Place
It takes a lot of time and a significant amount of energy to build and optimise a distribution channel
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Mc Donals locations
By 1959, there were 102 restaurants in the USA
Apple's placing
In Apple’s marketing mix, these stores are arguably the most visible and easily recognizable locations that carry the company’s brand.
Aside from these brick-and-mortar stores, customers can buy products through the company’s website and online stores (e.g., App Store) for desktop and mobile. These online distribution channels help Apple optimize its international market reach.
Product
goods and services
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Customers do not simply buy products that satisfy their needs. instead they are interested in becoming clients of firms that offer them a complete product concept
Mc Donalds Products
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At the start of their business, the burger was the most successful thing on the menu, so they started a new restaurant and marketed it towards burgers.
Apple Products
In 1998, the first iMacs were unveiled, introducing the apples signature "i"
In the early 2000's, Apple expanded into the digital music world with the iPod
Promotion
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Apples promotion
In 1984, a commercial announcing the fist macintosh computer, and was deemed by many as the "best commercial of all time. the directors of the advertisement would then on work closely with apple.
The "Switch' campaign set out to depict "real people" who had switched from windows, to mac.
With the announcement of the iPhone 6 and Apple Watch, Apple "gifted" the new album form U2 for free in 500 million users' iTunes