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The Marketing Mix - Coggle Diagram

- - - - Sales people convincing customers to buy products
      - Appealing shops
    - - Put shops in your target demographic's area
    - - Make sure that your product is not out of stock
        
        "Just in time" manufacture method
- - - - Telling the time with a watch
      - Driving somewhere with a car
    - - Apple is a status symbol
    - - Eating cookies makes the user happy
  - - - Known for burgers but have other product lines
- - - - Sell the same products for a lower price than competitors
    - - Have a very valuable and long lasting product
  - - - Sell food in "meal packages"
  - - - Apple products are very expensive projecting an idea that apples products are reliable and last long
      - Apple products are seen as a sign of wealth
    - - Apple offers a basic part of a service for free and to unlock the full service you must pay a premium
- - - - Brand awareness
        
        Customers must know a product exists
      - Brand preference
        
        Convince customers that product is better than competitors
      - Brand insistance
        
        Link a product with their life
  - - - Apple employees help sell the idea of the products
    - - Discounts
    - - Charity