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4 Ps of Marketing - Coggle Diagram
4 Ps of Marketing
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McDonalds
Price
Their aim is to go for as cheap items as possible to undercut competitors. They also use bundle pricing deals to encourage people to buy more.
Product
The company aims to use a wide variety of foods in an effort to attract as wide an audience as possible. Their main focus is on. their burgers and fries however, as these are their most selling items.
Place
Their main focus is on restaurants where speed is the highest priority. They also have an app where food can. ordered and then delivered to the consumers home to lessen the time customers must spend going out.
Promotion
They use extensive advertising to drive home the point that Mcdonalds is fun, cheerful and suitable for the whole family.
Apple
Future for Apple
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Develop new products while continuing with their current line up. Look at where there is an existing product and put an apple spin on it.
For the pricing they should continue with their pricing scheme now while also offering more budget options to attract a wider range of customers.
4 Ps
Product
Apple offers a wide range of products but its main focus is on iPhones, MacBooks and itablets (I pads). These all work in an ecosystem, encouraging customers to buy one of each.
Place
Apples physical stores focus on the experience of buying their products. Always light and airy with big wooden tables and smooth concrete floors, they aim to make it feel like an important decision.
Promotions
In addition to adverts, apple also live streams apple events where they can announce the new iPhone and other new products.
Pricing
Apple's products are some of the highest in the business and yet they do not necessarily frame themselves as a luxury company. Their strategy instead is to market their products as pricy but necessary purchase.