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Block 1 ITM - Coggle Diagram

- - - - booking
        
        experiencing
        
        sharing = talking about their experiences and maybe convincing others to do it as well
        
        Free marketing :fire:
  - - - Seduction
      - Transform trends into products and services
      - Product vs. service
      - decison making process
        
        problem recognition
        
        Information search
        
        Evaluation of alternatives
        
        Purchase decision
        
        post purchase decision
      - Customer journey
      - Touch points
      - Consumer research
      - Assignment
        
        make 2 customer journeys
        
        focused on target group
        
        Use blogs and consult reviews on sites such as Tripadvisor :star:
    - - Chinese target groups
      - Underlying values
      - Typically Dutch consumer behavior
      - Look at reviews
      - Iceberg model
        
        Worked out into a presentation :!:
    - - preperation for trend hunt
      - Presentation 10 pictures in the iceberg model
      - Individual assignment for the Global Mind e-portfolio
        
        6 cultural dimensions of home country (Hofstede)
        
        Cultural reference groups that have impacted your life
    - - Trend pyramids
      - Perceptual map of Rotterdam as a tourist destination
        
        Attractions
        
        Interviews on how the people perceive these attractions
        
        Plot attractions in a perceptual map
    - - ABC mdel of attitudes
        
        Interrelationships between knowing, feeling and doing.
        
        Think of 2 examples for each hierarhy in relation to tourism
        
        SOLO travel :pencil2:
        
        all inclusive holidays :pencil2:
        
        3 elements
        
        Cognitive
        
        Affective
        
        Conative
      - Work out presentation per group
- - - - Digital literacy = ways to find information effectively and efficiently both in the media and trough communication technology
    - - flexibility adaptability, initiative, self-direction, cross cultural interaction
  - - - Cultural Awareness
      - Time management
    - - Train your brain
  - - - During the meeting you will take notes, which you will process in your next reflection
- - - - An inquisitive attitude
        
        (observant, curious, thoughtful/cautious, and critical thinking
        
        Being observant/mindful
        
        Being curious
        
        Being cautious
        
        Being critical
      - Applying other people's knowledge appropriately
      - Learning to conduct yuour own research
    - - Everyone has their own preferences . The student chooses a research book that he finds most suitable for him.
  - - - Define phase
    - - Empathy context
      - Empathy user
      - User interview
- - - - APA
      - Conclusies trekken
      - Discussie stimuleren
    - - Feedback
      - Collaboration
        
        Which roles are you taking
  - - - Logbook 1 and 2
    - - Portfolio
        
        naar aanleiding van de workshops
  - - - Reserve a meeting room
      - Determine meeting goals and compose the agenda
      - Timely send out the convocation for the meeting
      - Indicate transistions between agenda items
      - conclude agenda items with a summary
- - - - DESTEP (analysing strategy)
        
        Demographic
        
        Economic
        
        Socio Cultural
        
        Technological
        
        Ecological
        
        Political
    - - Supply
        
        De daadwerkelijke goederen en diensten waar klanten voor betalen
        
        Hotels
        
        Restaurants
        
        Activiteiten
        
        Jan-Verbeke Model
        
        Primary
        
        Environmental
        
        Activities
        
        A big motivating factor for going to a destination :checkered_flag:
        
        Secondary
        
        Make you extend your stay :
        
        2 more items...
        
        Additional
      - Demand
        
        De vraag van klanten
        
        Een behoefte tot vakantie
        
        Prosumption : = het wordt geconsumeerd en geproduceerd op hetzelfde moment
      - Intermediaries
        
        Tour operator
        
        Creates tours
        
        Strategize trends
        
        Arrange things all arround the tourism system
        
        Different types of tour operators
        
        Specialists
        
        Offer very specific events
        
        Volcano hike :pencil2:
        
        Mass tour operator
        
        For the wide public appeal
        
        Ibiza :pencil2:
        
        Travel agency
        
        Executes tours for the tour operator
        
        You can walk into their office and get 'personal advice'
        
        It wil not be objective (impartiality) because they will get mark-ups from tour operators :red_flag:
        
        Distribution
        
        Klanten worden vanuit verschillende plekken gewerfd
        
        Deze betalen ook allemaal een verschillend tarief :!:
        
        Booking.com
        
        Via eigen website
        
        Van partners die mark-up ontvangen
        
        Business travel management companies
        
        Provide global corporate management services
      - Influences from system on outside
        
        Als er bijvoorbeeld een festival is, heeft dat effect op het vervoer en geluidsoverlast van de lokale bevolking
        
        Veel plekken hebben last van mass tourism
      - Influences from outside on tourism
  - - - Destination management organization
    - - An archetypical charecter to represent a target group
    - - Business decision roles
        
        Wheter you realise it or not, every purchase goes in 5 phases
    - - every company that makes money of you
        
        Local government
        
        Tourism tax
        
        Media
        
        Suppliers
    - - give info on tourism data
        
        the participation of certain populationgroups :pencil2:
        
        It is only useful if we compare multiple years
        
        Than the reasons can be concluded
        
        War
        
        Covid
        
        Poverty
    - - a margin that intermediaries earn for bringing in customers (indirectly)