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cold email, outbound email, OB Sequencing - Coggle Diagram

- - - - Extra bit of information about how their brand interacts with the market, or perhaps about the market itself.
      - Maybe include a joke
- - - - Priorities
      - Problems
    - - perfect fit
        
        account level
        
        Who best represents case our studies
        
        shortest sales cycles
        
        biggest average deal size
        
        We have worked with companies exactly like you and this is the outcome
        
        search for other companies using sales Navigator metrics
        
        Industry
        
        Number of employees
        
        Growth
        
        What's in the pipeline
        
        Identify 30 accounts
        
        persona
        
        Reverse engineer the meeting process
        
        Who did we reach out to
        
        Who responded first
        
        Who was the first meeting with
        
        Who were the
        
        Champions
        
        Decision-makers
        
        who cared about the deal the most #
        
        values
        
        Values Analysis
        
        education
        
        What are they educating their customer base about
        
        Accomplishments
        
        What does company brag about
        
        awards
        
        Testimonials
        
        Case studies
        
        Investments
        
        What is the company investing in
        
        New products
        
        The services
        
        Acquisition of other companies
        
        people
        
        1 more item...
        
        Clear signs that is aligned with our service
        
        Results of the analysis will drive messaging to the company
  - - - Phone calls
      - Sequence of messaging
      - Emails
        
        talk to the priority
        
        Current state
        
        Future state
        
        How do we get from one side together
        
        Social proof
      - Social media
        
        LinkedIn ETC
      - repurpose the message / consistent messaging
    - - Take an example account
      - Establish what their priorities and problems are
        
        Look for the pattern across key accounts
        
        Identify what solutions they're using
        
        Establish what their aspirations are for 6 to 12 months
        
        Quickest way to find this out ask prospects what their top two of three priorities are
- - - - If we send out 200 emails and get no thank you from 50 the remaining hundred 150 are warm and therefore much likely to respond to a phone call
      - Also positive response may have a phone number at the bottom