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Marketing, Brainstorming Mindmap - Coggle Diagram
Marketing
Data Needed for Marketing
Marketing Type
MLS listing
Location
Agent
STATS from Altus/CoStar
Creation Tools
Current hastags
Social Audit
Database 7000 across Canada
Listings
High quality Photos
High quality videos
Audience (WHO)
Buyers
Sellers
Landlord
Tenant
Other Agents
Recruiting
exposure/referrals
Industry Specific
Industry Members
Developers
Deliverables (HOW?)
THE SOCIALS
LinkedIn
FOCUS | Industry Professionals
Other Agents Aware
Recruiting other Agents
Brokerage | Team | Agents
Industry News
Facebook
FOCUS | Brand Awareness
Create INVESTMENT Facebook Group?
Regular Business Owners
Exposure of Activity done
IG
FOCUS | Brand Awareness
https://www.instagram.com/rdh.group/
Youtube
Reels
Videos
MAILERS
Brochures
Mailing - Farming
PHONE CALLS
EVENTS
Conferences
RDH Sponsored
RDH Hosted
Charity / Good Will
BLOG
PAID ADS | SPONSOR
Website
Objectives/Goals (WHY)
Visibility Image
Women in Commercial
Professional
Dynamic
Collaborative
Diversity in Team
Office location
Perception
Ambitious
Current
Collaborative
Top Neg skills
Innovative
Through
Target Marketing
Tech Leader
High quality videos
branding
Location of office / prestigious
Boutique Firm
Content Pillars
Credibility
Recruitment
PAID ADS
Connection
Community
Assets Needed
Video
10 sec | FB | YTR | IGR
2m for YT
Mel has access to vid production facilities. (Will meet on site $$)
Images
SIZE - Square SM image
SIZE - IG/YT reel
Banners / Profile images
Testimonials
V-Tours and Drone footage
Metrics and Reporting
Quantitive
Comments
Likes
Subscriptions
Open rates
Qualitive
Lead Inquiries
DMs
Milestones
AGENTS Responsibilities
MARKETING Responsibilities
24-48- 72 hr
Brainstorming Mindmap