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Consumers, depending on their age, job and place in social hierarchy, a…
Consumers
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Needs
small, but organized space+storage
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Gender
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gender doesn't affect the aesthetics of the house, as the theme uses neutral colours and is designed for all genders
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Wants
They want a house with a nature based design, as they are passionate about the environment
an effective function, but also aesthetically pleasing form
They care about environment, so they prefer eco-friendly houses
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depending on their age, job and place in social hierarchy
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